The code to left is known as a Quick Response Code, commonly referred to as a QR code. The information-bearing squiggly lines are also referred to as Smart Tags or 2D Codes.
Many industries are beginning to incorporate these codes into their marketing, using them as a form of unobtrusive communication, by linking the QR codes directly to a url.
Mesob Ethiopian Restaurant is one of the first restaurants in the country to use these codes in their restaurant. Vickie Smith-Siculiano, Director of Marketing for Mesob, and her mother Debi Smith have created and placed information bearing QR codes throughout Mesob.
Each time I go to Mesob Ethiopian Restaurant, I find myself warmed from the inside out.
Of course this can be explained on a chemical basis. Ethiopian cooking is dominated by warming spices like ginger, cinnamon, clove, and cardamom, not to mention the capsaicin packing spice mixture, berbere.
There's an intangible warmth at Mesob resonates beyond food science.
If you've ever hesitated about going to Mesob, or any ethnic restaurant that suggests eating without utensils, do yourself a favor, put the knife and fork down, use a moist towelette, and dig in.
Tear the injera, and with a claw like motion scoop combinations of wots. Then mix and match as you like, perhaps doro wot (tradtional Ethiopian stew) along with farmer's cheese or greens. It's delicious fun!
