Adam Lippin, Montclair resident, and owner of Atomic Wings has opened thirteen Atomic Wing locations throughout Manhattan, Brooklyn, Long Island, and the Hamptons. The Montclair venture will be the first "express franchise" in New Jersey.
Cars Delivery is owned by brothers, AJ and Rich DiBenedetto, and specializes in various late-night foods popular with the college demographic like “fat sandwiches” made famous by the Rutgers University “grease trucks.”
“The express franchise model,” says Lippin, “is incredible because it allows you to add the power of a major brand to your existing business, without additional labor costs.” He simplifies it further. “Adding Atomic Wings to your existing business is so easy, that it’s basically a franchise for someone who doesn’t want a franchise.”
“Because CAR’s now offers Atomic Wings, they can appeal to older generations who might not be familiar with their service,” says Lippin. “Appealing to customers in their thirties and forties will add a whole new dimension to their business.”
Perfect together? Quite possibly! Atomic Wings are currently available on the Cars Delivery menu, with heat levels that range from "mild" to "suicidal", and flavors like Teriyaki, Sweet & Tangy, Honey BBQ, Garlic Parmesan, Chipotle BBQ, and Thai Chili.
Have you ever had atomic wings? Or a "fat sandwich"? Let us know in comments!